Red in advertising

Red in advertising

Colours have the power to evoke emotions, convey messages, and create lasting impressions. Some of the most common uses of red in advertising are to create feelings of excitement, passion, and urgency. Additionally, red has also often been used to convey a sense of luxury or exclusivity.

For companies like Coca-Cola, red has become synonymous with their brand. The use of the colour dates to the beginnings of the brand. Coca-Cola inventor Dr John Pemberton’s bookkeeper and partner, Frank Robinson initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. He chose the colours red and white as he liked the contrast.